The Background

• Won pitch to design a new website for the premium rate services regulator PhonepayPlus (previously ICSTIS) asked Contrapositive
• Site to communicate consumer awareness messages to an ever growing audience of 9-13 year olds.
• Had to communicate serious and important messages in a fun and engaging way

PhoneBrain does a great job of making a dry subject fun ... It's informative and easy to use New Media Age Site Inspection

The Solution

• Research and development stage included consultation with 2 representative groups from London schools
• Designed and built interactive games to help convey messages in more fun and engaging way
• Built virtual credit system to encourage deeper site exploration and repeat visits