The Background

• New Childnet International initiative to communicate social networking, social media and mobile safety advice and what it means to be a good digital citizen to young people, teachers and politicians.
• Needed suitable brand to communicate appropriately with all of these audiences
• Site to mirror current design trends for social networking and media sites
• Key aim to house the new Childnet written UK Government policy and advice on emerging cyberbullying trends

How do you make information accessible to all users of the internet in an innovative way that isn’t too techie? Contrapositive solved this problem for us and have produced one of our most beautiful and useful sites yet. Ellen Ferguson, Childnet International

The Solution

• Designed Digizen logo and usage guide in line with SNS and SM design trends
• Designed and built fully compliant XHTML website
• Designed and built interactive DigiCentral community area, aimed to engage young people with the key Digizen messages
• Multimedia rich content
• RSS pull
• Web 2.0 integration and presence
• Ongoing support and consultancy