Right now millions of people need to hear what you have to say: they want to buy products or services that you offer; they want to be educated by you, gain inspiration from you and they want to share their thoughts with you.
How are you going to reach them? The answer is obvious – the World Wide Web! It connects millions of people to one another in a relatively inexpensive, convenient and fashionable way. But wait. Do you know how to ensure that anyone can view your website, be they visually impaired, on a mobile phone or even at their desk at work? How can you keep it up to date and make sure it doesn't become technologically obsolete? Can you take advantage of rich media content and plug into social networks? Can you make certain that your site looks like your organisation, feels like your organisation, is part of your organisation?
Do you know how to take advantage of the World Wide Web?