The Background

• Coalition based charity movement needed a brand and suite of materials which communicated what is was and what it aims to achieve
• An existing brand mark was in place but needed some strengthening
• A suite of materials were required for a wide variety of purposes and audience groups. Some needed to be updatable by the organisation and its members themselves.

STOP THE TRAFFIK was launched in 2006. We now have a global brand, a unique look, an award winning website and groundbreaking campaigns creating history. We could not have done this without Contrapositive. They were there at the very beginning and have given their skills, passion and time to us. Their brand creation and web site construction mean that STOP THE TRAFFIK can and will continue to campaign. Bex Keer - STOP THE TRAFFIK

The Solution

• Carried out some brand strengthening work and established a set of corporate print materials (stationary, business cards etc) and brand guidelines
• Took the role of brand guardians
• Designed and print managed a wide range of print based resources including:
  • Document template
  • 4pp and 9pp brochures
  • Banner stands
  • Declaration cards

Related work

• Website
• Web banners
• Video production
• Video for web
• Facebook applications
• SMS
• Advertising
• Email marketing