The Background

• To design a brand that would extend the reach of the PhoneBrain website and education initiative to an older audience of 11-16 year old as well as their parents/carers and teachers
• To apply this branding to a series of print and web resources

The Solution

• Researched the target market and designed an appropriate visual brand
• Designed a 2pp, A2 Poster to promote the site and specifically the competition element of the education activity
• Designed a 1pp, A4 participation certificate
• Designed a 1pp Letterhead for multiple usage throughout the initiative
• Designed a C4 envelope to carry the branding and deliver the promotional materials
• Carried out all print management and mailsort
• Designed a branding guidelines document and EPK for the logo

The results

• Nov 08 -  May 2009
• 3242 Unique visits to teachers site
• 761 Registered teachers
• 708 unique schools represented by registered teachers
• An average of 83 students directly engaged by each registered teacher
• 58764 students actively engaged in schools