The Background

Bromley College and Orpington College merged in the summer of 2011. This meant that the college (now under the single name of Bromley College) could offer the full range of both vocational and academic study. Building on the work that we had done for the Summer 2010 admissions campaign, the college asked to help them promote their new broader offer to prospective students.

The Solution

• Following a competitive tender, Contrapositive devised a brand for the campaign, hinged on the word "More". We artworked striking and eye-catching graphical treatments encouraging the viewer to discover more about the newly merged College.
• We created an outdoor advertising campaign which was displayed on 48 page billboards in key sites.
• Designed quarter page ads to be run in regional weekly pages in the run up to enrolment.
• Designed bus back versions of the ad which were placed on busses which run a wide radius around Bromley's catchment area.