The Background

Russell Group universities have been under increasing pressure from the UK Government and the media to ensure that they encourage those from less privileged backgrounds to apply for their courses. The University of Cambridge already has a good track record in this area with more than 60% of their applicants coming from state schools.

In addition to a suite of films and website that aimed to challenge preconceptions of Cambridge's solely elitist appeal, we recommended print-based media that could be distributed to prospective students at events and open days.

The Solution

• Designed an audience friendly campaign brand and look and feel.
• Applied the campaign branding to a suite of four flyers to be distributed at events and open days. Each flyer featured one of the students featured in the campaign's "Education is" promotional film.
• We then produced to roll banners to be used at the Cambridge stand at various events and fairs.
• Each piece encouraged a call to action to visit the BeCambridge site and follow the students blogs and find out more about applying.