iPhone, iPhone! I just wanted to grab your attention... iPhones are cool and I wanted you to think we're cool. It's called the "halo effect".
Anyhoo what makes the iPhone cool? It's all about the user experience; the way the user interacts with it. We don't make phones but we do create user experiences in kiosks, CDROM interfaces and Facebook apps.
Interactive media is all about the user experience; people have to get how it works in no time at all because if they can't then it's boring. It has to make them go "ooooo" and then "ahhh" followed by "hey look at this". Later on they might just say "I think I learned something".
Our products are the iPhones of their class. We win awards for them. In fact, one of interactive projects has been recognised as among the best the UK has to offer in the Nominet Best Practice Challenge.